Have you observed the tone in which these products communicate with us? It’s no longer the boring, formal tone. It’s the casual, conversational tone that invites you when you go to their websites, interact with their UI, and so forth.
Guest post by Melissa
We’ve all probably seen the trend for documentation and UI messages to become more casual these days. But how casual is too casual? How can you make your writing causal? Do you even want to be casual? Lavanya Krishnamurthy adds some amazingly simple but effective thoughts to the conversation of the causal tone.
Image by Trevor Butcher (Attribution 2.0)
Image has been modified from its original source.