Five Things about Efficacy that Should Be Intuitive but Are Not – Patricia Gomes

Demonstrating impact… requires a clear sense of what the expected learning outcome is and if the measures used are really showing improvements. “When you find that something is either effective or ineffective, you often have to ask on what measure and if that measure is the one we really care about,” he says.

Patricia Gomes lays out 5 concepts to consider in answering the customer question, “Is your product effective?” Her answer? “It depends.”

Five Things about Efficacy that Should Be Intuitive but Are Not – Patricia Gomes

Image by Alberto G. (Attribution 2.0)

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